I have been wanting to write this post for a while, but just yesterday someone mentioned a story about how they were made aware of a huge piece of news because they had their Google Alerts setup.  In short, Google Alerts are a way to receive an email every time something new hits the web about a specific search term you enter.  Therefore, you don’t need to do Google searches everyday to see if something new was written about you, your company, your product or your competitor.  You can get it emailed to you automatically.  Take 5 minutes and get it setup today.  It will be the best 5 minutes you ever spend on your business.

Here is a great how-to article on Google Alerts for more.